Santa Cruz Museum of Art & History (MAH)

BRAND VOICE:  We believe in the power of bringing people together through shared cultural and learning experiences. Make a new connection. It changes the way you see your community and yourself.

The MAH is a thriving, central gathering place where local residents and visitors have the opportunity to experience art, history, ideas, and culture. We work with diverse members of our community as partners in the co-creation of exhibitions and programs that represent and celebrate Santa Cruz County. We strive to be as welcoming, relevant, and dynamic as possible. We love the people, creativity, and stories of Santa Cruz County. We work for them.

Rachel Long had the honor of collaborating with the talents of Studio Holladay and MAH Executive Director Nina Simon for the creation of the Santa Cruz Museum of Art & History (MAH) re-branding.