About

  

We give brands a voice
and vision.

 
 
 

Brand Armory™ is an independent, strategic graphic design studio. We thrive on the process of working with companies to build and boost their brands.

Led by Rachel Long, Brand Armory's multidisciplinary design serves a range of clients. We are passionate about creating design solutions that turn ideas into tangible and effective results. By thoughtfully distilling a client’s inspirations, ideas, and motivations, Brand Armory generates fresh, sincere, compelling brand messages that engage and resonate.

Our approach is simple—to design for the needs of your business. The consumer is as important as the client. We consider how the message is delivered on paper, over the web, and into your phone. We balance intuition with research and bring a fresh perspective to each project, making every collaboration a success in its own right.

 

 

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An array of resources available for a particular purpose. 

 
 

Brand Identity

Website Design & Development

eCommerce Design & Development

Apparel & Skateboard Graphics

Print Collateral

Book/Catalog/Magazine Design

Wayfinding & Signage Systems

 

Packaging Systems

Iconography

Print Production

Art Direction

Social Media 

Consultation & Concepting

Advertising & Marketing

 

 

Client Cache

 
 
 

Food, Wine & Spirits:

3 Bros

Brewsters Beer Garden

Churchill Bar, San Francisco

Cruz Kitchen & Taps

Donna Dirt Farms

Flatiron Sports Bar

Flour & Love Bakery

Goose’s Goodies

H&H Fresh Fish

Holy Water Bar, San Francisco

Jessie & Laurent

Marini’s Candies

Maristone Farms

Mission West

Piniti Cookies

Reméde Liquids + Solids

Rodoni Farms

Sol Food

State Room Brewery

The Alley Oop

Town & Country Caravan Bar

Verveine Cellars

West Cliff Wellness

Woodward Marine Market

 

Healthcare & Non-Profit Organizations:

Compassionate Use Project (Co-Up)

Dignity Health Dominican Hospital

Dignity Health Dominican Medical Group

Dominican Hospital Foundation

Ride A Wave

Santa Cruz Museum of Art & History (MAH)

Santa Cruz Public Libraries

Second Harvest Food Bank Santa Cruz County

World Tomato Society (WTS)

World Tomato Society Foundation (WTSF)

 

Retail & Lifestyle:

Allison Weddings

Another Bike Shop

Berdels

Carey Custom Surfboards

Coeur Cabinet + Curated Interiors

Dillon Beach Resort

Dustin David Salon

Lively Kids

The Neat Shop

 

Businesses & Institutions:

Advanced Analytical Labs

BeNeat

Big Creek Lumber

Impact Creative

Los Gatos Chamber of Commerce

Los Gatos Magazine

Monterey Bay Aquarium Research Institute (MBARI)

RC Carter Electric

Sandbar Solar

Santa Cruz County Regional Transportation Commission (RTC)

Santa Cruz Live Scan

Santa Cruz Superior Court

Sheriff’s Activity League (SAL)

The County of Santa Cruz

The Luxury Guide

Town of Los Gatos

University of California, Santa Cruz (UCSC)

Woodies on the Wharf