Brand Armory. LLC



We give brands a voice
and vision.


Brand Armory™ is an independent, strategic graphic design studio. We thrive on the process of working with companies to build and boost their brands.

Led by Rachel Long, Brand Armory's multidisciplinary design serves a range of clients. We are passionate about creating design solutions that turn ideas into tangible and effective results. By thoughtfully distilling a client’s inspirations, ideas, and motivations, Brand Armory generates fresh, sincere, compelling brand messages that engage and resonate.

Our approach is simple—to design for the needs of your business. The consumer is as important as the client. We consider how the message is delivered on paper, over the web, and into your phone. We balance intuition with research and bring a fresh perspective to each project, making every collaboration a success in its own right.



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An array of resources available for a particular purpose. 


Brand Identity

Logo Design

Website Design & Development

eCommerce Design & Development

Print Collateral

Book/Catalog/Magazine Design

Wayfinding & Signage Systems


Packaging Systems


Print Production

Art Direction

Social Media 

Consultation & Concepting

Advertising & Marketing



Client Cache


Food, Wine & Spirits:


Cin-Cin Wine Bar


Donna Dirt Farms

Flatiron Sports Bar

Goose’s Goodies

Maristone Farms

Piniti Cookies

Red Apple Cafe

Reméde Liquids + Solids

Rodoni Farms

Sol Food

State Room Brewery

Verveine Cellars


Healthcare & Non-Profit Organizations:

Dignity Health Dominican Hospital

Dignity Health Dominican Medical Group

Dominican Hospital Foundation

Physicians Medical Group

Project Bike Trip, Bike Tech Level 1

Santa Cruz Health Information Exchange (SCHIE)

Santa Cruz Museum of Art & History (MAH)

Santa Cruz Public Libraries

World Tomato Society (WTS)

World Tomato Society Foundation (WTSF)


Health, Fitness & Beauty:


Katwalk Salon

Nordic Naturals

Pacific Pilates

The Peace App


Fashion, Lifestyle & Weddings:

Allison Weddings

Blu Bungalow

Cameron Marks

Carey Custom Surfboards

Nancy Rothstein Photography

Sole Tree

San Francisco Wedding Scene


Professional & Institutions:

Hanneman Design

Impact Media Group

Los Gatos Chamber of Commerce

Los Gatos Magazine

Santa Cruz County Regional Transportation Commission (RTC)

Santa Cruz Live Scan

Santa Cruz Superior Court

Sheriff’s Activity League (SAL)

Town of Los Gatos

University of California, Santa Cruz (UCSC)