Brand Armory™ is an independent, strategic graphic design studio. We thrive on the process of working with companies to build and boost their brands.

Led by Rachel Long, Brand Armory's multidisciplinary design serves a range of clients. We are passionate about creating design solutions that turn ideas into tangible and effective results. By thoughtfully distilling a client’s inspirations, ideas, and motivations, Brand Armory generates fresh, sincere, compelling brand messages that engage and resonate.

Our approach is simple—to design for the needs of your business. The consumer is as important as the client. We consider how the message is delivered on paper, over the web, and into your phone. We balance intuition with research and bring a fresh perspective to each project, making every collaboration a success in its own right.

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Client Cache…

Food, Wine & Spirits
Assembly
Cin-Cin Wine Bar
Centonove
Flatiron Sports Bar
Goose’s Goodies
Maristone Farms
Piniti Cookies
Red Apple Cafe
Rodoni Farms
Sol Food
State Room Brewery
Verveine Cellars

Healthcare & Non-Profit
Dignity Health Dominican Hospital
Dignity Health Dominican Medical Group
Dominican Hospital Foundation
Physicians Medical Group
Project Bike Trip, Bike Tech Level 1
Santa Cruz Health Information Exchange
Santa Cruz Museum of Art & History
Santa Cruz Public Libraries

Health, Fitness & Beauty
Katwalk Salon
Laura Christensen Yoga
Nordic Naturals
Pacific Pilates
The Peace App

Fashion, Lifestyle & Weddings
Blu Bungalow
Cameron Marks
Carey Custom Surfboards
Conchita
Nancy Rothstein Photography
Sole Tree
San Francisco Wedding Scene
Wedding Elegance by Nahid

Professional & Institutions
Aloha Broker Services
Hanneman Design
Impact Media Group
Los Gatos Chamber of Commerce
Santa Cruz Live Scan
Santa Cruz Superior Court
Sheriff’s Activity League
Town of Los Gatos
University of California, Santa Cruz (UCSC)